Thursday, March 19, 2009

Porsche Gets First Hybrid

Porsche

Porsche is changing. In 2002 the ultimate sports car company released the ultimate performance SUV, the Cayenne. Later this year Porsche will release its first-ever four-door sedan. And in late 2010 Porsche will offer its first hybrid powertrain.

A desire to be socially responsible and a need to offer vehicles that could benefit from European tax incentives led Porsche to investigate developing a hybrid. Company management drove the competition to see if a hybrid system would fit with Porsche’s fun-to-drive character. They decided that hybrid driving does have a unique fun factor.

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